Directli Blog

Directli are pleased to have been able to assist London based shopper marketing agency MARS\Y&R with their fundraising efforts to help raise money for new computer equipment for St Luke’s Primary School in Islington, London.

MARS\Y&R approached Directli with a conundrum: they wanted to take sponsorships as quickly and cost effectively as possible, and liked what they saw with GoCardless, the Direct Debit payment processor. As the Directli solution is geared towards businesses who need to set-up specific payment requests for existing customers, rather than a variable donation system, some customisation was required.

In less than 24 hours, we were able to implement a custom code-set into Directli which enabled MARS\Y&R to take sponsorships from anybody wishing to donate, including a list of employees for those wishing to sponsor a colleague at MARS\Y&R.

MARS\Y&R sent out a single link to their network and are really pleased to see a large number of sponsorship payments already coming through.

Matt Barnett, digital director at MARS\Y&R commented:

“We loved what GoCardless were doing but needed a simple sponsor system. GoCardless introduced us to their partner, Directli who have been nothing short of supersonic in setting up and pushing our page live. It’s great to know our fund-raising system is in safe hands as we get ready for the Yorkshire Three Peaks challenge and raise as much as possible for St Luke’s Primary, our super little local school.”

William Renfrew, operations director at Directli said:

“We wanted to help MARS\Y&R with their fundraising efforts for a great cause and were delighted to be able to very quickly provide exactly what they required. It has added another angle to the already versatile Directli system and we're exceptionally proud to be working alongside GoCardless to help bring low cost Direct Debit collections to the UK.”

You can see the MARS\Y&R custom sponsorship page here:

https://mars.directli.co.uk/custom/marswalk

If you are looking for simple, easy and flexible ways to take and manage sponsorship collections, please contact helpdesk@directli.co.uk to see how we can help.

About Directli:

Directli is a UK designed and built online management solution that’s powerful, flexible and easy to use — ideal for anyone who wants to take advantage of amazingly low 1% processing fees on payment collection transactions, free from expensive up-front or monthly merchant costs.

We combine strong programming, user interaction and design backgrounds with a passion to provide great solutions, services and products to our customers.

About Mars\Y&R:

MARS\Y&R Europe was created through the coming together of global agency powerhouses Y&R and the leading shopper marketing agency in the US, MARS. We’re shopper obsessives and our philosophy is to do fewer things, brilliantly. Our European head office is in London but we work all over Europe and across the world with our friends and colleagues throughout our 184-strong office global network.

In the year prior to its formal launch at the start of 2012 MARS\Y&R has built up a client list that comprises global brands including Colgate-Palmolive, Coca-Cola, Kraft Foods and Bacardi. In the UK, Y&R also has a stakeholding in the business. MARS\Y&R has ambitions to become Europe’s leading shopper marketing agency, and to mirror the success of its US parent, MARS, headed up by CEO Ken Barnett, an acknowledged shopper marketing pioneer.

About GoCardless:

GoCardless is making it simple & cheap to accept payments online by accessing the Direct Debit financial network. They are a London based startup backed by YCombinator, Accel Partners and Passion Capital. For more information visit gocardless.com/press, email matt@gocardless.com or phone 020 7183 8674.